The Department of Marketing, Faculty of Business & Entrepreneurship, Daffodil International University, successfully organized an inspiring and knowledge-packed event titled “BRAND YOU: A Skill Development Series for Future Professionals (Session 1 – Professional Branding)”. The session focused on three essential components of professional growth — Crafting CVs, Communicating Effectively, and Building Networks through LinkedIn Management — aimed at preparing students for their transition from academia to the corporate world.

The program was graced by the presence of the Honorable Chief Guest, Professor Dr. Mohammad Rokibul Kabir, Dean of the Faculty of Business & Entrepreneurship, DIU. He delivered an inspiring speech and shared valuable guidance with the students. His motivational words encouraged the young learners to develop confidence, nurture their skills, and equip themselves to face future professional challenges with competence and integrity.

The session commenced with a welcome speech by Dr. Dewan Golam Yazdani Showrav, Associate Professor and Head of the Department of Marketing. In his address, he discussed the distinctive features and importance of Professional Branding in today’s competitive world. He emphasized that Professional Branding is not just about building an attractive résumé but about cultivating a personal identity that reflects one’s values, expertise, and aspirations. Dr. Showrav highlighted that in the digital age, every professional interaction — from LinkedIn activity to workplace communication — contributes to shaping one’s brand. By maintaining authenticity, showcasing achievements, and demonstrating strong communication and networking skills, individuals can create a powerful professional image that opens doors to limitless career opportunities.

Following his remarks, the Head of the Department warmly welcomed the distinguished Special Guests of the event —

• Mr. Faham Kabir, HR Systems Lead, Alibaba Group – Daraz

• Mr. Benjir Abrar, Founder, Excellence Bangladesh & Assistant Manager, The Daily Star

• Mr. Taushik Hossain Peyal, Business Development Officer, Berger Paints Bangladesh Ltd.

Their insightful presentations and discussions provided students with practical strategies for self-development, professional networking, and corporate readiness. The Department of Marketing expresses sincere appreciation to these inspiring speakers for sharing their expertise and real-world experiences that significantly enriched the learning journey of the students.

The “BRAND YOU” initiative marks the beginning of a series of professional development sessions designed to equip Marketing students with essential employability and leadership skills. The Department remains committed to fostering an environment where academic knowledge meets practical competence — preparing students to become confident, capable, and future-ready professionals.