Marketing

About

The Department of Marketing at Daffodil International University is highly respected both locally and globally for its exceptional student satisfaction. The department is a hub of innovation and creativity, dedicated to shaping the future business leaders through a variety of courses, workshops, and seminars tailored to the modern marketing and digital marketing landscapes. As a source of innovation, the marketing department fosters a unique environment that encou...

Recent Events

Life at Daffodil is very much eventful. Through a lot of meaningful and impactful events students get the opportunity to develop their skills and portfolio beyond the curriculam

25 Oct 2025

Department of Marketing Successfully Organized “BRAND YOU: A Skill Development Series for Future Professionals (Session 1 – Professional Branding)”

The Department of Marketing, Faculty of Business & Entrepreneurship, Daffodil International University, successfully organized an inspiring and knowledge-packed event titled “BRAND YOU: A Skill Development Series for Future Professionals (Session 1 – Professional Branding)”. The session focused on three essential components of professional growth — Crafting CVs, Communicating Effectively, and Building Networks through LinkedIn Management — aimed at preparing students for their transition from academia to the corporate world.

The program was graced by the presence of the Honorable Chief Guest, Professor Dr. Mohammad Rokibul Kabir, Dean of the Faculty of Business & Entrepreneurship, DIU. He delivered an inspiring speech and shared valuable guidance with the students. His motivational words encouraged the young learners to develop confidence, nurture their skills, and equip themselves to face future professional challenges with competence and integrity.

The session commenced with a welcome speech by Dr. Dewan Golam Yazdani Showrav, Associate Professor and Head of the Department of Marketing. In his address, he discussed the distinctive features and importance of Professional Branding in today’s competitive world. He emphasized that Professional Branding is not just about building an attractive résumé but about cultivating a personal identity that reflects one’s values, expertise, and aspirations. Dr. Showrav highlighted that in the digital age, every professional interaction — from LinkedIn activity to workplace communication — contributes to shaping one’s brand. By maintaining authenticity, showcasing achievements, and demonstrating strong communication and networking skills, individuals can create a powerful professional image that opens doors to limitless career opportunities.

Following his remarks, the Head of the Department warmly welcomed the distinguished Special Guests of the event —

  • Mr. Faham Kabir, HR Systems Lead, Alibaba Group – Daraz

  • Mr. Benjir Abrar, Founder, Excellence Bangladesh & Assistant Manager, The Daily Star

  • Mr. Taushik Hossain Peyal, Business Development Officer, Berger Paints Bangladesh Ltd.

Their insightful presentations and discussions provided students with practical strategies for self-development, professional networking, and corporate readiness. The Department of Marketing expresses sincere appreciation to these inspiring speakers for sharing their expertise and real-world experiences that significantly enriched the learning journey of the students.

The “BRAND YOU” initiative marks the beginning of a series of professional development sessions designed to equip Marketing students with essential employability and leadership skills. The Department remains committed to fostering an environment where academic knowledge meets practical competence — preparing students to become confident, capable, and future-ready professionals.

24 Sep 2025

Department of Marketing Organized an Event “From Classroom to Market"

The Department of Marketing at Daffodil International University successfully organized an event titled “From Classroom to Market: Orientation, Fall-2025” on 24th September 2025 at the Marketing Lab, Knowledge Tower, DIU. The program was graced by the presence of the honorable Chief Guest, Professor Dr. Mohammed Masum Iqbal, Pro Vice-Chancellor of DIU, who delivered an inspiring speech and shared valuable guidance with the students. His motivational words encouraged the young learners to prepare themselves with confidence for the challenges of the corporate world.

The program began with a welcome speech by Dr. Dewan Golam Yazdani Showrav, Associate Professor and Head of the Department of Marketing. In his presentation, he highlighted the distinctive features of the BBA in Marketing program, including its mission, vision, and curriculum. Alongside classroom learning, Dr. Showrav emphasized the importance of practical exposure through workshops, seminars, and case competitions, reflecting the Department of Marketing’s strong commitment to bridging the gap between industry and academia.

The Head of the Department then welcomed the Special Guest of the event, Mr. Sayed Azaz Ahmed, General Manager of Brand at bKash, who conducted an insightful session on “bKash: Story of the Best Brand of Bangladesh.” Students had the unique opportunity to benefit from his expertise, gaining practical knowledge and career-oriented guidance that will help them transition successfully from classroom to market.

The event also featured a vibrant cultural program, where the talented students of the Department of Marketing showcased their creativity and enthusiasm. Their lively performances added an extra layer of charm and made the occasion even more memorable.

19 Aug 2025

Dean’s List Award to Mr. Md. Kamrul Islam Shiplu!

Heartiest Congratulations to Mr. Md. Kamrul Islam Shiplu! 

We are delighted to celebrate the extraordinary achievement of Mr. Md. Kamrul Islam Shiplu, a brilliant student of the Department of Marketing (Batch 01), for securing a place on the Dean’s List Award with a perfect CGPA of 4.00 out of 4.00. 

This remarkable accomplishment is a testimony to his hard work, perseverance, and commitment to excellence. His outstanding performance not only makes his family and peers proud but also sets a shining example for all students of the Department of Marketing. 

Dear Shiplu, your success story reminds us that dreams can be achieved with discipline, dedication, and determination. May this milestone be just the beginning of many more triumphs in your academic and professional journey.

We firmly believe that your achievement will inspire your fellow students to aim higher, work harder, and never give up on their goals.

 

Recent Notice

28

Oct,25

Notice on academic activities, 28 October 2025

Registrar Office
Academic
Oct 28, 2025
1622

23

Sep,25

Revised-Notice on Durga Puja 2025 for Students

Registrar Office
Academic
Sep 23, 2025
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22

Sep,25

Notice on Durga Puja 2025 for Employees

Registrar Office
Administrative
Sep 22, 2025
7064

Our Alumni Our Pride

Our Alumni are our pride as they are engaged in building the world through national and International contributions