The Department of Marketing at Daffodil International University, in collaboration with the SkillUp Club, proudly organized an exclusive skill development seminar titled “Words That Work: Professional Discourse, Email Etiquette, Verbal Communication, The Art of Refusal Skill & Joy of Learning.”
This seminar was featured under our signature lecture series, “Brand You: A Skill Development Series for Future Professionals.”

The session was held on Thursday, 20th November 2025, at the International Conference Hall, Level 3, Knowledge Tower, DSC, bringing together an engaging blend of insightful discussions and interactive learning experiences.

This seminar aimed to enhance students’ understanding of essential professional competencies, focusing on:
• Professional Discourse & Email Etiquette
• Verbal Communication & Confidence Building
• The Art of Refusal Skill
• Joy of Learning

We were honored to host our distinguished speakers who enriched the session with their expertise and real-world insights:
• Dr. Bijoy Lal Basu, Professor, Department of English, University of Dhaka
• Ejaj Ur Rahaman, DCEO, The Premium Homes Ltd
• Amir Hamza, Assistant Director, HRDI, Daffodil International University

A heartfelt thanks to our Honourable Head of the Department, Dr. Dewan Golam Yazdani Showrav Sir, for his continuous guidance and encouragement, and to Ms. Jannatul Ferdous Himika Ma'am, for her unwavering support and coordination in making this session a great success.

The Department of Marketing remains committed to empowering students by nurturing their professional communication skills and preparing them to excel in both academic and workplace environments.

The Department of Marketing, Faculty of Business & Entrepreneurship, Daffodil International University, successfully organized an inspiring and knowledge-packed event titled “BRAND YOU: A Skill Development Series for Future Professionals (Session 1 – Professional Branding)”. The session focused on three essential components of professional growth — Crafting CVs, Communicating Effectively, and Building Networks through LinkedIn Management — aimed at preparing students for their transition from academia to the corporate world.

The program was graced by the presence of the Honorable Chief Guest, Professor Dr. Mohammad Rokibul Kabir, Dean of the Faculty of Business & Entrepreneurship, DIU. He delivered an inspiring speech and shared valuable guidance with the students. His motivational words encouraged the young learners to develop confidence, nurture their skills, and equip themselves to face future professional challenges with competence and integrity.

The session commenced with a welcome speech by Dr. Dewan Golam Yazdani Showrav, Associate Professor and Head of the Department of Marketing. In his address, he discussed the distinctive features and importance of Professional Branding in today’s competitive world. He emphasized that Professional Branding is not just about building an attractive résumé but about cultivating a personal identity that reflects one’s values, expertise, and aspirations. Dr. Showrav highlighted that in the digital age, every professional interaction — from LinkedIn activity to workplace communication — contributes to shaping one’s brand. By maintaining authenticity, showcasing achievements, and demonstrating strong communication and networking skills, individuals can create a powerful professional image that opens doors to limitless career opportunities.

Following his remarks, the Head of the Department warmly welcomed the distinguished Special Guests of the event —

• Mr. Faham Kabir, HR Systems Lead, Alibaba Group – Daraz

• Mr. Benjir Abrar, Founder, Excellence Bangladesh & Assistant Manager, The Daily Star

• Mr. Taushik Hossain Peyal, Business Development Officer, Berger Paints Bangladesh Ltd.

Their insightful presentations and discussions provided students with practical strategies for self-development, professional networking, and corporate readiness. The Department of Marketing expresses sincere appreciation to these inspiring speakers for sharing their expertise and real-world experiences that significantly enriched the learning journey of the students.

The “BRAND YOU” initiative marks the beginning of a series of professional development sessions designed to equip Marketing students with essential employability and leadership skills. The Department remains committed to fostering an environment where academic knowledge meets practical competence — preparing students to become confident, capable, and future-ready professionals.

The Department of Marketing at Daffodil International University successfully organized an event titled “From Classroom to Market: Orientation, Fall-2025” on 24th September 2025 at the Marketing Lab, Knowledge Tower, DIU. The program was graced by the presence of the honorable Chief Guest, Professor Dr. Mohammed Masum Iqbal, Pro Vice-Chancellor of DIU, who delivered an inspiring speech and shared valuable guidance with the students. His motivational words encouraged the young learners to prepare themselves with confidence for the challenges of the corporate world.

The program began with a welcome speech by Dr. Dewan Golam Yazdani Showrav, Associate Professor and Head of the Department of Marketing. In his presentation, he highlighted the distinctive features of the BBA in Marketing program, including its mission, vision, and curriculum. Alongside classroom learning, Dr. Showrav emphasized the importance of practical exposure through workshops, seminars, and case competitions, reflecting the Department of Marketing’s strong commitment to bridging the gap between industry and academia.

The Head of the Department then welcomed the Special Guest of the event, Mr. Sayed Azaz Ahmed, General Manager of Brand at bKash, who conducted an insightful session on “bKash: Story of the Best Brand of Bangladesh.” Students had the unique opportunity to benefit from his expertise, gaining practical knowledge and career-oriented guidance that will help them transition successfully from classroom to market.

The event also featured a vibrant cultural program, where the talented students of the Department of Marketing showcased their creativity and enthusiasm. Their lively performances added an extra layer of charm and made the occasion even more memorable.