The Department of Marketing at Daffodil International University successfully organized an event titled “From Classroom to Market: Orientation, Fall-2025” on 24th September 2025 at the Marketing Lab, Knowledge Tower, DIU. The program was graced by the presence of the honorable Chief Guest, Professor Dr. Mohammed Masum Iqbal, Pro Vice-Chancellor of DIU, who delivered an inspiring speech and shared valuable guidance with the students. His motivational words encouraged the young learners to prepare themselves with confidence for the challenges of the corporate world.

The program began with a welcome speech by Dr. Dewan Golam Yazdani Showrav, Associate Professor and Head of the Department of Marketing. In his presentation, he highlighted the distinctive features of the BBA in Marketing program, including its mission, vision, and curriculum. Alongside classroom learning, Dr. Showrav emphasized the importance of practical exposure through workshops, seminars, and case competitions, reflecting the Department of Marketing’s strong commitment to bridging the gap between industry and academia.

The Head of the Department then welcomed the Special Guest of the event, Mr. Sayed Azaz Ahmed, General Manager of Brand at bKash, who conducted an insightful session on “bKash: Story of the Best Brand of Bangladesh.” Students had the unique opportunity to benefit from his expertise, gaining practical knowledge and career-oriented guidance that will help them transition successfully from classroom to market.

The event also featured a vibrant cultural program, where the talented students of the Department of Marketing showcased their creativity and enthusiasm. Their lively performances added an extra layer of charm and made the occasion even more memorable.

Heartiest Congratulations to Mr. Md. Kamrul Islam Shiplu! 

We are delighted to celebrate the extraordinary achievement of Mr. Md. Kamrul Islam Shiplu, a brilliant student of the Department of Marketing (Batch 01), for securing a place on the Dean’s List Award with a perfect CGPA of 4.00 out of 4.00. 

This remarkable accomplishment is a testimony to his hard work, perseverance, and commitment to excellence. His outstanding performance not only makes his family and peers proud but also sets a shining example for all students of the Department of Marketing. 

Dear Shiplu, your success story reminds us that dreams can be achieved with discipline, dedication, and determination. May this milestone be just the beginning of many more triumphs in your academic and professional journey.

We firmly believe that your achievement will inspire your fellow students to aim higher, work harder, and never give up on their goals.

The Department of Marketing recently hosted a vibrant and mouthwatering Food Festival as part of the academic assignment for the Microeconomics course. This unique event, held under the guidance of course instructor Ms. Sunjida Khan, Assistant Professor, blended economic theory with real-world application, allowing students to explore key microeconomic concepts such as demand, pricing, consumer behavior, and competition—all through the lens of food!

Organized entirely by the students, the festival featured a variety of food stalls offering both local and international cuisines. Each group applied microeconomic principles in designing their pricing strategies, marketing their dishes, and understanding the preferences of their "customers"—fellow students, faculty, and guests.

The event was further enriched by the gracious presence of Dr. Dewan Golam Yazdani Showrav, Head of the Department of Marketing, who joined Ms. Sunjida Khan in evaluating the student groups. Their insightful feedback not only helped the students understand their practical strengths but also offered valuable guidance for future academic and professional pursuits.

The festival concluded on a sweet note with a cake-cutting ceremony, marking the end of a delightful day filled with learning, collaboration, and fun. The air was filled with laughter and camaraderie as students and teachers shared joyful moments together.

This Food Festival was more than just a showcase of culinary skills—it was a celebration of creativity, teamwork, and the successful application of classroom knowledge to a real-world setting. Kudos to the students and faculty for making the event a resounding success!