Objectives of the Program Offering Entity:

• To provide students with a solid foundation in business principles and practices focusing on marketing.
• To develop students' critical thinking and analytical skills in the context of marketing strategies and consumer behavior.
• To foster creativity and innovation in digital marketing by encouraging students to develop cutting-edge campaigns and solutions that leverage emerging technologies.
• To equip students with effective communication and presentation skills for professional marketing environments.
• To emphasize the importance of ethical and responsible practices in digital marketing, guiding students to make decisions that align with societal values and industry standards.
• To provide students with a comprehensive understanding of digital marketing strategies, tools, and platforms to prepare them for the rapidly evolving digital landscape.
• To offer practical experiences through internships, industry projects, and simulations that enable students to apply digital marketing concepts in real-world scenarios.