It is a great pleasure to welcome you to the MARKETING LAB at the Department of Business Administration of Daffodil International University (DIU). DIU Marketing Lab was established in May 2019 and is dedicated to marketing research, education, counseling, brainstorming, and training. The mission of DIU Marketing Lab is to make a bridge between theory and practices to carry out research and support high-quality hands-on learning in the courses related to the field of Marketing. The main goal of DIU Marketing Lab is to become a leading research and knowledge center that focuses on research in marketing and contributes theoretically and practically. The DIU Marketing Lab gives you a unique edge that no other business school in Bangladesh does. The lab is well equipped with a large library with more than 500 books on basic marketing knowledge to digital marketing contents. Unique seating arrangements and the relaxing atmosphere of the lab allow effective brainstorming and innovative work by the students of Business Administration, DIU. The lab is always up to date through keeping daily newspapers, magazines, and international bulletins, which inspire students to be updated with new local and international business trends, marketing strategies, and practices. We welcome all corporate personalities to the DIU Marketing Lab to address their marketing problems and solve those by using the support of this lab.