The primary mission of the DIU Marketing Lab is to build a robust connection between marketing theory and real-world practices. We aim to foster research excellence and create a rich, hands-on learning environment for students and professionals alike. Our ultimate goal is to develop into Bangladesh's leading center for marketing research and knowledge, offering cutting-edge solutions to contemporary marketing challenges. The lab aims to make a significant contribution to both the academic and professional world, encouraging innovation in marketing strategies and helping businesses stay ahead in a highly competitive market.