Description of the BTHM Program

Bachelor of Tourism and Hospitality Management (BTHM) program under the Faculty of Business & Entrepreneurship at Daffodil International University (DIU) offers the BTHM degree. This program comes under the tertiary sector which is also known as the service sector. The primary sector includes agriculture, fisheries, forestry and extraction such as mining; while the secondary sector is the same as the manufacturing sector.  BTHM program involves provision of services to other businesses as well as final consumers.

In the dynamic and ever-evolving landscape of global tourism and hospitality, Daffodil International University's Department of Tourism and Hospitality Management (DTHM) stands at the forefront of academic excellence and industry relevance. As we navigate through the 21st century, the need for strategic planning has never been more critical. This strategic plan serves as a roadmap, guiding our department toward sustained growth, academic innovation, and impactful contributions to the tourism and hospitality sectors.

Our vision is to be a premier institution for tourism and hospitality education, recognized globally for our commitment to excellence, innovation, and sustainability. We aim to produce graduates who are not only equipped with the necessary skills and knowledge but are also prepared to address the challenges and opportunities within the industry with a global perspective.

Our mission is to provide a comprehensive and dynamic education in tourism and hospitality management, fostering an environment that encourages critical thinking, ethical leadership, and practical skills. We are dedicated to advancing research, promoting sustainable practices, and engaging with industry stakeholders to enhance the quality of education and professional development.

Objectives of the Program:

Developing program objectives for a Department of Tourism and Hospitality Management involves crafting goals that align with industry standards, meet academic requirements, and prepare students for successful careers. Here are some key objectives:

 

Academic Excellence: Provide high-quality education that covers fundamental and advanced topics in tourism and hospitality management.

 

Practical Skills Development: Equip students with hands-on experience and practical skills necessary for the tourism and hospitality sectors.

 

Industry-Relevant Knowledge: Ensure students understand current trends, technologies, and best practices in tourism and hospitality management.

 

Cultural Competence and Global Awareness: Prepare students to work effectively in a diverse and globalized environment.

 

Leadership and Management Skills: Develop students’ leadership and management skills to prepare them for supervisory and managerial roles in tourism and hospitality.

 

Research and Innovation: Encourage research and innovation to advance knowledge and practices in the field.

 

Professional Development: Support ongoing professional development and career readiness for students.

 

4^th Industrial Revolution and SDG goal:

 

01: Integrate Advanced Technologies for Sustainable Tourism Practices. Leverage cutting-edge technologies such as artificial intelligence (AI), big data analytics, and Internet of Things (IoT) to enhance tourism management and promote sustainable practices.

 

SDG Alignment:

·         SDG 9 (Industry, Innovation, and Infrastructure

·         SDG 12 (Responsible Consumption and Production

 

02: Foster Inclusive Growth and Community Engagement in Tourism Development. Design and implement programs that use digital tools to enhance community participation in tourism development, ensuring that benefits are shared equitably and contribute to local economic growth.

 

SDG Alignment:

·         SDG 8 (Decent Work and Economic Growth)

·         SDG 10 (Reduced Inequalities)

 

These objectives align with both the technological advancements of the 4th Industrial Revolution and the broader goals of sustainable and inclusive development outlined in the SDGs.

Slogan:

1. The care for your country could be your career.
2. Be a contributor to the beauty of Bangladesh.

 

Why study Tourism and Hospitality Management?

Reason to Study Tourism and Hospitality Management:

• ·   Tourism is the world's largest industry with revenues of over $500 billion.
• ·  This program links business principles with the principles and practice of modern tourism. The program goes further to explore issues such as ecotourism and sustainable development. Students holding this qualification will be confident in applying key business and management concepts to this growing sector.
• ·   The hospitality industry is one of the world’s most dynamic industries and continues to grow year after year.  The World Travel Organization predicts that it will triple in size by the year 2020, becoming one of the largest industries in the world. This growth will provide many employment opportunities for people with the right qualifications, and DIU will provide exactly the type of education and skills that the future hospitality managers should understand.
• For the last 100 years, there has been a substantial shift from the primary and secondary sectors to the tertiary sector in industrialized countries. The tertiary sector is now the largest sector of the economy in the Western World and is also the fastest-growing sector in Bangladesh, with its wonderful natural beauty, gorgeous history and booming economy. This holds out needs and opportunities for imparting education for tourism and hospitality industry. 

Career Opportunities:

• Careers exist for graduates from hospitality-related disciplines in managing hotels, restaurants, public houses, conference centers, accommodation and catering operations, as well as in customer services' management across a range of industries.
• The leisure industry also covers sport and entertainment as additional avenues of employment in sport and fitness centers, cinemas and theatres as well as other leisure venues such as bowling alleys and theme parks. Other customer service-focused roles in retailing, human resources management and events management may also be of interest.
• Careers like travel agency manager or travel consultant, tour manager, guide or holiday representative or tourism officer may be of interest to many.
• May become an entrepreneur in the service industry like Tour Entrepreneur, Club Entrepreneur, Travel Consultant, Events Manager, Restaurant / Hotel Owner etc. 

Eligibility for Admission:

A higher secondary certificate or its equivalent in Science, Arts, Commerce or other field of study is the basic educational requirement. Candidates having at least 2.5 GPA at both SSC & HSC levels may apply for admission.

Graduation Requirement:

To obtain the degree, students must complete 146 credits with a minimum CGPA of 2.00 on a scale of 4.00. If any student fails in any course he/she will get the opportunity to improve the grade by retaking the same in subsequent semesters.

 Duration of the program:

The total duration of the program is 4 years. The semester system will be followed in this program. There will be 2 (two) semesters a year. Each semester will be of 6 (six) months duration. Grading System: The UGC guided uniform grading system will be followed. 

Semester schedule for one academic year is as follows:

Description	Name of the Semester	Duration
Semester I	Spring	January – June
Semester II	Fall	July – December

 

 

 Marks Distribution:

Description	Allotted Marks
Class Attendance	07
3 Quizzes (at least)	15
Assignment & Term Paper	08+05=13
Midterm Exam	25
Semester Final Exam	40
Total Marks	100

 Marks Distribution: (Lab work)

Description	Allotted Marks
Class Attendance	10
Midterm Exam	20
Lab Performance	20
Lab report/Laboratory report/Project report / Lab note book	20
Lab Final /Lab Mark	30
Total Marks	100

 

 Curriculum Framework/Structure

a. Duration of the program: 4 Years/ 8 Semesters

b. Total minimum credit requirement: 130 Credit

c. Course Distribution (indicative)

d. Maximum academic years of completion:  6 Years

 Course Distribution of Bachelor of Tourism and Hospitality Management (4-Year Honors):

 The breakdown of credits will be as follows:

	Categories of Courses	No. of Courses	Credits
1.	General Education Courses	16	47
2.	Tourism & Hospitality Core Courses	11	34
3.	Tourism & Hospitality Elective Courses	11	43
4.	Industrial Training/Internship	1	6
	Total	39	130

 

A student will be allowed to start Internship only after completing 38 courses (124 credits) as well as students may allow to their On-education training after completing 20 courses (60 credits).

 Semester Wise Distribution of Courses:

1st  Semester
Sl. No	Course code	Course Title	Credit
			T	P	Total
1	0231-101	English for Hospitality	3
2	0612-101	Networking And Information Technology	2
3	0612-102	Networking And Information Technology		2
4	0413-101	Introduction to Business	3
5	1015-101	Introduction to Tourism & Hospitality Management	3
6	1022-101	Food Safety, Hygiene and Sanitation	3
7	1022-102	Food Safety, Hygiene and Sanitation		1
		TOTAL CREDIT	14	3	17
2nd Semester
Sl. No	Course code	Course Title	Credit
			T	P	Total
1	0222-101	Bangladesh Studies	3
2	0413-103	Introduction to Management	3
3	0414-101	Introduction to Marketing	3
4	1013-101	Fundamentals of Food and Beverage Service	2
5	1013-102	Fundamentals of Food and Beverage Service		2
6	1013-105	Housekeeping Management	2
7	1013-106	Housekeeping Management		2
		TOTAL CREDIT	13	4	17
3rd  Semester
Sl. No	Course code	Course Title	Credit
			T	P	Total
1	0411-201	Introduction to Accounting	3
2	0311-201	Introduction to Economics	3
3	1013-203	Introduction to Culinary Arts	2
4	1013-204	Introduction to Culinary Arts		2
5	1016-201	Legal aspects of tourism and hospitality	3
6	1013-207	Front Office Management	2
7	1013-208	Front Office Management		2
		TOTAL CREDIT	13	4	17
4th  Semester
Sl. No	Course code	Course Title	Credit
			T	P	Total
1	0412-201	Principles of Finance	3
2	1016-203	Human Resource Management	3
3	1016-205	Marketing for Tourism & Hospitality Industry	3
4	1015-205	Tour, Travel and Transport Management	3
5	1015-206	Tour, Travel and Transport Management		1
6	1013-209	Food & Beverage Management	2
7	1013-210	Food & Beverage Management		2
8	0223-111	Art of Living	3
		TOTAL CREDIT	17	3	20
5th  Semester
Sl. No	Course code	Course Title	Credit
			T	P	Total
1	0542-301	Business Statistics	3
2	0415-301	Business Communication	3
3	1017-301	Reservation and Ticketing	2
4	1017-302	Reservation and Ticketing		2
5	1015-303	Tourism Geography and Global Culture	3
6	1013-311	Bakery and Pastry Production	2
7	1013-312	Bakery and Pastry Production		2
		TOTAL CREDIT	13	4	17
6th  Semester
Sl. No	Course code	Course Title	Credit
			T	P	Total
1	0413-305	Entrepreneurship	3
2	1013-313	Resort & Recreation Management	3
3	1016-307	Supervision in the Hospitality Industry	3
4	1016-309	Purchasing for Hospitality Operations	3
5	0031-301	Employability Skill 360	3
6	0231-303 0231-305 0231-307 0231-309	Foreign Language- 01 French Language Learning Chinese Language Learning German Language Learning Arabic Language Learning	2
		TOTAL CREDIT	17		17
7th  Semester
Sl. No	Course code	Course Title	Credit
			T	P	Total
1	1016-411	MICE And Event Management	3
2	1016-412	MICE And Event Management		1
3	1018-401	Research Methodology-Tools and Techniques	3
4	1041-401	Cabin Crew and & Airport Service	3
5	1041-402	Cabin Crew and & Airport Service		1
6	1015-407	Tourism Planning and Development	3
7	1015-409	Sustainable Tourism	3
8	0231-304 0231-306 0231-308 0231-310	Foreign Language- 02 French Language Learning Chinese Language Learning German Language Learning Arabic Language Learning	2
		TOTAL CREDIT	17	2	19
8th  Semester
Sl. No	Course code	Course Title	Credit
			T	P	Total
1	1019-402	Industrial Training/Internship			6
Total credits required for completion of the BTHM Program					130

 

 Internship/Thesis/Project

1	1019-401	Hospitality Industrial Placement/Internship
2	1019-403	Thesis in Tourism & Hospitality
3	1019-405	Project in Tourism & Hospitality