The primary mission of the DIU Marketing Lab is to build a robust connection between marketing theory and real-world practices. We aim to foster research excellence and create a rich, hands-on learning environment for students and professionals alike. Our ultimate goal is to develop into Bangladesh's leading center for marketing research and knowledge, offering cutting-edge solutions to contemporary marketing challenges. The lab aims to make a significant contribution to both the academic and professional world, encouraging innovation in marketing strategies and helping businesses stay ahead in a highly competitive market.

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Name of the Events:

1. Research Capacity Building on Marketing Strategies. Product, Price, Place and promotion
2. Regular workshops on Marketing and Digital Marketing
3. Regular Grooming Sessions on Marketing and Digital Marketing
4. Sessions with Marketing Experts
5. Presentations / Teamwork for the Students of Marketing
6. Venue for the FBE Competitive Events
7. Venue for the teamwork of different clubs