Vision of the Program Offering Entity:
The program of Marketing aspires to become a center of excellence and innovation in accounting education and research in the world.

Mission of the Program Offering Entity:
The BBA in Marketing program is dedicated to cultivating well-rounded professionals who possess a strong foundation in essential business skills, coupled with strategic thinking and leadership abilities. We strive to foster critical thinking and innovative problem-solving, ensuring that our graduates approach challenges with creativity and analytical rigor. Guided by a commitment to ethical principles and social responsibility, our program nurtures a global perspective, preparing students to excel in diverse and dynamic markets. We aim to empower future marketing leaders to drive impactful, sustainable growth in a rapidly evolving world.