# Structure of the Program
The general credit requirements for a student pursuing a BBA in Marketing are given in the following.
| Serial | Categories of Courses | No. of Courses | Credits |
| 1. | Core Courses | 22 | 66 |
| 2. | GED Courses | 10 | 30 |
| 3. | Major/ Concentration Courses | 10 | 30 |
| 4. | VIVA | 03 | |
| 5. | Internship | 04 | |
| Total | 42 | 133 |
Course Curriculum
| Core Courses | ||
| Compulsory Courses | ||
| Course Code | Course Title | Credit |
| 0413-101 | Introduction to Business | 03 |
| 0411-101 | Principles of Accounting | 03 |
| 0413-102 | Principles of Management | 03 |
| 0412-101 | Principles of Finance | 03 |
| 0414-101 | Principles of Marketing | 03 |
| 0415-201 | Business Communications | 03 |
| 0413-301 | Organizational Behavior | 03 |
| 0412-102 | Financial Management | 03 |
| 0542-101 | Business Statistics | 03 |
| 0541-201 | Business Mathematics | 03 |
| 0311-101 | Microeconomics | 03 |
| 0311-201 | Macroeconomics | 03 |
| 0414-102 | Marketing Management | 03 |
| 0411-201 | Intermediate Financial Accounting | 03 |
| 0419-201 | Entrepreneurship Development | 03 |
| 0421-301 | Business Law | 03 |
| 0413-201 | Human Resource Management | 03 |
| 0413-302 | Strategic Management | 03 |
| 0413-303 | Business Research Methodology | 03 |
| 0412-201 | Insurance & Risk management | 03 |
| 0413-202 | Management Information Systems | 03 |
| 0611-101 | ICT in Business Application | 03 |
| General Education Courses | ||
| Course Code | Course Title | Credit |
| 0222-101 | History of the Emergence of Bangladesh | 03 |
| 0231-101 | English Reading, Writing and Speaking Skills and Public Presentation | 03 |
| 0521-201 | Ecology System and Environment | 03 |
| 0311-201 | Sustainable Development | 03 |
| 0313-201 | Introduction to Psychology | 03 |
| 0312-301 | International Relations | 03 |
| 0612-301 | E- Business | 03 |
| 0612-201 | Introduction to Cyber Security for Business | 03 |
| 0612-202 | Spreadsheet Analysis and Modeling | 03 |
| 0612-204 | Business Intelligence and Decision Support Systems | 03 |
| 0612-205 | Database Management System | 03 |
| 0612-206 | Business Analytics for Data-Driven Decision Making | 03 |
| 0613-201 | Application of Python in Business | 03 |
| 0613-301 | Artificial Intelligence for Business | 03 |
| 0417-304 | Career Planning and Development (Employability 360) | 03 |
| 0314-301 | Ethics and Social Issues (Art of Living) | 03 |
| 0311-303 | Development Studies | 03 |
| Major Courses - Major in Marketing | ||
| Course Code | Course Title | Credit |
| 0414-301 | Industrial Marketing | 03 |
| 0414-302 | Consumer Behavior | 03 |
| 0414-303 | Global Marketing | 03 |
| 0414-304 | Integrated Marketing Communication | 03 |
| 0414-401 | Service Marketing | 03 |
| 0414-402 | Marketing Research | 03 |
| 0414-403 | Brand Management | 03 |
| 0414-404 | Digital Marketing | 03 |
| 0414-405 | Sales and Retail Management | 03 |
| 0414-406 | Supply Chain Management | 03 |
| Major Courses - Major in Digital Marketing | ||
| Course Code | Course Title | Credit |
| 0414-305 | Digital Consumer Behavior | 03 |
| 0414-306 | Digital Entrepreneurship | 03 |
| 0414-307 | Digital Marketing Communications | 03 |
| 0414-308 | Mobile Marketing | 03 |
| 0414-401 | Service Marketing | 03 |
| 0414-402 | Marketing Research | 03 |
| 0414-407 | Search Engine Optimization | 03 |
| 0414-408 | Content Marketing | 03 |
| 0414-409 | Digital Marketing Analytics | 03 |
| 0414-410 | Social Media Analytics | 03 |
| Major Courses - Major in Sales Management | ||
| Course Code | Course Title | Credit |
| 0414-309 | Introduction to Sales and Retail Management | 03 |
| 0414-310 | Personal Selling and Sales Force Management | 03 |
| 0414-311 | Sales and Distribution Management | 03 |
| 0414-312 | Customer Relationship Management (CRM) | 03 |
| 0414-401 | Service Marketing | 03 |
| 0414-402 | Marketing Research | 03 |
| 0414-411 | Sales Analytics and Forecasting | 03 |
| 0414-412 | Business to Business Marketing | 03 |
| 0414-413 | Sales Ethics and Corporate Governance | 03 |
| 0414-414 | Data-Driven Sales Strategy | 03 |